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Central London Apartments is part of the Habicus Group – the world’s leading serviced apartment provider. We work constantly to uphold the highest standards: this not only means giving our guests the best booking experience, but also attracting and retaining the brightest travel professionals, developing and rewarding excellence, growing strong relationships with our partners and promoting best practice in the industry. We share our ethos and aims with our sister companies – SilverDoor Apartments and Citybase Apartments.

Our Purpose

Our purpose is simple; to offer our guests the finest serviced apartments and help them enjoy the best that London has to offer.

Our apartments are ideal for short or long stays in London and because we are independent, we guarantee to bring you the very best the market has to offer. So when we say an apartment is just right for you, you can be confident that it truly is.

Our Vision

As part of the Habicus Group, our vision is to maintain our position as the leading global serviced apartment agent.

We intend to do this by sourcing and providing the highest quality serviced apartments. We make it our business to continuously review, visit and assess our apartment portfolio. We know our properties inside out so can always recommend the perfect apartment, no matter what the guest is looking for.

For Central London Apartments, this also means we specialise in all things London, from how to get around, to where to get a good haircut. We are committed to promoting London as the world’s leading global city brand and helping all our visitors have an exceptional experience of our capital’s hospitality.

Our Ethics

  • Our employees

    At Central London Apartments we hire people on merit and talent regardless of gender, ethnicity or belief. And, like London itself, we are a dynamic and diverse company. We reward hard work, and strive to ensure our people are motivated, appreciated and challenged while developing personally and professionally.

  • The community

    We work closely with higher education providers, including the best UK universities, to offer graduate and apprenticeship schemes and promote a career in tourism as a rewarding and exciting opportunity.

  • TTransparency within our supply chain

    We are proud to be an independent serviced apartment provider and our knowledge and objective position is at the heart of the value we bring our guests.

    Our staff stay in our apartments on a regular basis in order to familiarise themselves with our portfolio, review the supplier’s services and enjoy an authentic experience of our services. We have strict rules on gifts to guarantee that our advice to clients is always unbiased, and this first-hand knowledge is what keeps guests coming back to Central London Apartments again and again.

    The companies within the Habicus group are proudly at the forefront of best practice with the serviced apartment industry. The safety, security and well-being of our guests is paramount to us and we work closely with industry associations to share knowledge, drive innovation and set an example in high standards of service and business practice.

  • Accountability and communication

    We pride ourselves on the personal and friendly service our guests enjoy when they book a Central London Apartment. Unlike many online agents, if you need to speak to us, you can reach us quickly and easily. Our phone number is clearly displayed everywhere on our website with direct lines to our team. No automated services or offshore call centres just a simple UK phone number and a real person waiting to help you, before, during and after your booking.

Our Ethics

Our employees

At SilverDoor we believe if our employees feel appreciated, recognised, valued and challenged the rest will fall into place. We hire the right person for the job irrespective of their gender, ethnicity or beliefs. Consequently, we are a diverse organisation with employees from many different social and cultural backgrounds.

The environment

We take a balanced, reasonable and practical approach to the natural environment and do what we can where possible. We're realistic about the fact that our carbon footprint is already small, but we do our very best to continuously minimise it and encourage our property partners to do the same.

In our office, we consciously refrain from printing unnecessary documents and wasting paper when it can just as easily be read on our computer screens. We also collect all of our empty printer and photocopier cartridges to send away for recycling; whilst our reservation system is paperless. We're continuously striving to improve and maintain these processes.

When recently redesigning and refurbishing our office, we approached it in a careful and thoughtful way. We've provided our staff with proper kitchen and dining facilities so that they don't have to dispose of single-use cutlery and cartons every day. We provide mugs for hot beverages and glass tumblers for water and fruit juices, which can be washed and reused. We also actively recycle all waste where possible.

Our offices are located next to Chiswick Park underground station, which encourages our staff to use public transport. We also recognise that it's more practical for some of our employees to drive to work, but encourage them to consider car sharing where possible.

The community

We support the education system and work closely with a number of UK universities to provide several annual placement positions for undergraduates; as well as introducing a graduate scheme that was implemented in July 2014. We're also working with the UK's largest learning provider to offer a government-backed apprenticeship scheme. All of our schemes form part of the SilverDoor Academy, which is designed to help young people develop their skills that enable greater prospects in their future careers.

Standards of business within our supply chain

We take our position of authority very seriously. We recognise that we have a responsibility to advise and influence our suppliers in regards to their sustainability standards and practices.

The safety of our clients is paramount to us and we want to ensure that all of our suppliers are meeting essential minimum standards. We're currently working with industry associations to develop a best practice health and safety framework across the serviced accommodation sector.

We have a zero tolerance policy on bribery and corruption. All SilverDoor account managers are forbidden from accepting gifts for making bookings and this is made very clear to our suppliers. Familiarisation evenings are accepted as a means of product awareness. However, there's a limit to the level of hospitality that we'll accept.

If you feel like your personal experience of SilverDoor doesn’t match our stated vision, ethics and values, then contact one of our three directors. They promise to do something about it.