Ever since social media became a thing and quickly took over our lives, the ways in which we measure the popularity of things have been switched up a little. While hearing what others think about something is still important to us, many of us now turn to Instagram when deciding where to visit too, so we can see it for ourselves.
We took a look at some of London’s top tourist attractions to see whether their popularity on TripAdvisor measured up to their popularity on Instagram, and we found that actually, this is not always the case.
Check out our findings below, ranked according to how often they are tagged on Instagram!
Fancy sharing our infographic?