1. Up to 30% cheaper than hotel rooms of equivalent standard

The rates you pay for a hotel room are often inflated due to the high running costs of hotels. In-house services such as restaurants and bars incur high wage bills, and because the hotel industry in London is so fiercely competitive, the cost of sales and marketing can be considerable.

Serviced apartment guests usually stay for longer periods so the cost of marketing and sales can be considerably lower than for a hotel. Generally the running costs are far lower and this is reflected in the price. Additionally, apartments offer further savings due to their flexibility - for example, when staying in a hotel, you often have to bear the potentially very expensive cost of eating in restaurants. With a serviced apartment you will have your own kitchen, so that you may - if you wish - prepare your own meals with food bought from grocery stores or local supermarkets.

2. Save money with discounts

We have negotiated with all the apartments on central-london-apartments.com to offer you the best possible rates. The vast majority of our apartments are already discounted and for longer stays we will always try to negotiate a better rate for you.

3. Simple, secure online booking

All your personal details are taken in strictest confidence, and with a 100% guarantee that your credit card details are secure. See our privacy policy and our site security details.

4. The luxury of space

In a city where space is at a premium, serviced apartments offer a unique opportunity to stay in spacious surroundings - so rarely possible in a hotel.

5. Enjoy privacy and safety

All of the apartments are 'managed', and many have reception areas and on-site managers who are there to assist you during your stay and ensure your safety and security. In addition, apartments often have discreet entrance areas and videophone entrance facilities for your guests. Apartment guests tend to be less transient than hotel guests so there is less movement of people and guests are afforded a great degree of privacy and independence.

6. Apartments are charged per apartment not per person

All our apartments are charged on a 'per apartment' basis. Some accommodation suppliers charge a rate on a 'per person' basis - a pricing strategy adopted by many hotels that make rates seem lower, and enable them to charge extra for additional guests.

7. Flexibility to entertain guests or clients

Your apartment is your 'base' in London, and you are free to entertain guests and clients whenever you like. Apartments often have additional sleeping facilities such as sofa beds, which are very useful if you have guests staying for the night (or longer). Also, many apartments have living/dining areas that lend themselves very well to being adequate meeting venues.

8. Stay 1 night or 3 months or more

Whether on business or leisure, you may choose to stay just a single night, several nights, weeks or months, according to your requirements.

9. Regular maid and linen service

All our apartments are 'Serviced Apartments', which means you can expect a maid service to keep your apartment clean and tidy, and to provide fresh bed linen and towels. Maid service varies in frequency from daily to weekly.

10. A place to live, not just to sleep

Our serviced apartments offer you a place to call your 'home' whilst in London - we think this is very important to today's travellers, who want so much more than simply a room with a bed in it. Experience London as a Londoner, not just as a tourist.